Hyperlink to resources of Unit 2: Lesson plan | LO1 | Task A.1
Attempt - at least 3 of - the following questions and submitted your answers in the comment section below. Make sure you insert your full name in the comment as section.
Complete 2 more questions for Homework.
Answer to | Task A.1.1 | CMI (2025) “Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.” Ref: CMI (2025): The Chartered Institute of Marketing 2025. URL: https://www.cim.co.uk/content-insights/articles/what-is-marketing/ Last accessed: May 2026
ReplyDeleteGood referenced response
DeleteThe marketing department must work with business operations, human resources and finance to be successful:
ReplyDeleteHuman resources must ensure that marketing employees are recruited and trained properly. Operations must ensure that the business can keep up with the demand created by marketing and that the supply chain runs effectively.
Marketing relies on the finance department to ensure that it has enough money to run its marketing campaigns effectively.
Very good example. Please ensure that you reference the "Question" and source of material.
DeleteAnswer to | Task A.1.4 |
ReplyDeleteAMA (2026): “Although marketing and promotion are closely related, they serve distinct roles within a brand’s strategy. Recognizing these differences can help you enhance your strategic focus, balancing long-term growth with immediate gains.
Mastering the balance between marketing and promotion unlocks both sustained brand growth and immediate results. Let marketing lay the groundwork for strong customer relationships, while promotions provide the timely boosts that drive quick action.
Ref: AMA (2026): The American Marketing Association, Marketing vs. Promotion: Key Differences and How They Impact Your Strategy URL: https://www.ama.org/marketing-news/marketing-vs-promotion-key-differences-and-how-they-impact-your-strategy/ Last accessed: May 2026
HND Student 24: You have made some valid points here and demonstrated the effectiveness - to your cohort - how "independent research" can be a major Business competency / employability skill. Well done!
Delete